Brand-first design
A dark, editorial look built around the tagline “Where Haute Couture Meets The Art Of The Blend.”
Case Study · Website · SEO · Email
From a deleted site to a store that sells.
Didier Cigars lost its entire website when the previous designer deleted it. We restored it, rebuilt it from scratch on WordPress and WooCommerce, set up SEO, and launched an email campaign that got a 65% click rate.
- Website rebuild
- WooCommerce store
- SEO setup
- Email campaign
- Client
- Didier Cigars
- Industry
- Premium cigars
- Live
- March 2026
- Website
- didiercigars.com
The problem
The website was gone.
The previous web designer deleted Didier Cigars' website. A premium brand with no online presence, no way to sell, and no search visibility.
There was also no SEO in place, so even before the deletion the site wasn't set up to be found on Google.
The build
Restored first, then rebuilt.
We pulled the old site back from the wreckage, ran it on a local machine, and built the new version on top of the restored one. Once it was ready, we swapped it in. The site stayed on WordPress because selling cigars needs a store that handles it well, and WooCommerce is the best fit.
8 collections + Hors Series
Each blend has its own product page with wrapper, binder, filler, ring gauge, strength and shape.
WooCommerce store
Purchase options, cart and checkout, so every collection can be sold directly from the site.
21+ age gate
Visitors confirm their age before entering, as expected for a tobacco brand.
The full collections page, scrollable.
Product page: The Isaac Collection
Hors Series Vintage
Home
Shop
Product
SEO
Set up from zero.
Before the rebuild there was no SEO at all. The new site was built to be found, and it scores a perfect 100 for SEO in Google Lighthouse.
91
96
100
Google Lighthouse scores. Values are estimated and may vary.
Email campaign
A cigar launch, aimed at retailers.
With the site live, we ran email campaigns to drive sales. One campaign announced a new cigar launch and invited retail owners to put the cigars on their shelves.
65%
click rate
- 15,000 contacts on the list
- Goal: get retailers to stock the new cigar
- Audience: retail owners
Results
What we delivered.
1
Deleted website restored and rebuilt, live in March
100
Lighthouse SEO score, from no SEO setup
65%
Click rate on a 15K-contact email campaign
Need your website rebuilt?
Website, SEO and email, handled by one team.
Prefer to talk?